LEGO VR Rollercoaster

Concept art for multiple areas of the Malaysia and Florida LEGO VR Rollercoaster rides. Elements all transferred to real world build included:

  • Ride entrance
  • Queue lines (not shown)
  • Photo opportunity points
  • Loading bay (not shown)
  • Hill lift (not shown)

Working from a pre-rendered rough cut of the 3D animation, we conceptualised the guest experience from the entrance of the ride through to the finish.

Focussed on the child’s experience, the entire ride is interactive and has a lot to keep visitors engaged before they take their seats and set off on the World’s First LEGO Virtual Reality Coaster.

Final working concept used for production team (Florida)

Press photo of the ride entrance on open day (Florida)

Hill lift concept art (Florida)

Press shot of the opening day in Malaysia

Real world final ride entrance (Florida)

Full broadwalk / approach of Malaysia's ride entrance and photo op

Ride Loading Bay concept (both locations)

Interactive queue-line LEGO board for kids to create their own custom vehicles while they wait their turn